Our Story

Founded in 1999 by Mr. Madan Kumar, Clarity Enterprises is an Indian based company dealing in boiler machines, color sorters, compressors and other equipment widely used in the Rice Mill Industry. One of the very few firms in the entire Telangana region to provide machine repair services within a day of placing the request, we pride ourselves on always being accessible to our clients.

Initially dealing in parboiling equipment, we found that there was a dire need for a reliable and trustworthy company that could understand and deliver on the needs of the ever-expanding rice mill industry. Building on this idea, we expanded at a rapid pace and began dealing in multiple high-quality rice mill equipment to fulfill the need of the industry.

Guided by the inspiring leadership of our founder, we have worked our way from the ground up putting customer satisfaction and our product quality above anything else. And this belief is the very reason why we have managed to survive and thrive in the industry for more than 2 decades, making a number of long-lasting relationships in our journey. In this unrelenting pursuit for excellence, we have managed to become one of the leading firms in the industry.

Founders Profile

30 years in business, thousands of mistakes, and some sweet success later, Mr. Madan Kumar is filled with gratitude and pride for everything he has achieved so far.

Mr. Madan Kumar was born in Nalgonda. Since childhood, he was creative, empathetic and an avid reader, and was also a stage-singer and a professional badminton player. In 1994, he started working as a regional manager for sales in the Telangana region at Mill more which helped him realize that customers needed more efficient rice mill machines. Being the risk-taker and a man with vision that he is, he quit his job at Mill More and established “Clarity Enterprises” in the year 1999. Even after coming out of Mill more he continued to maintain his good relations with the company and undertook them as his first agency.

Mr. Madan has worked from the trenches and crawled all the way to the top. He has always believed that ideas are like little children – they need to be produced, nurtured, labored upon and brought to life, and that what you do with these ideas dictates where you go in life. And this is why he makes his ideas go to work as hard he does. Madan has always made decisions keeping in mind the bigger schematic of things to come, and is never the one to back down from a challenge

The ‘Madan’ Advantage :

Over 33 years of Industry Expertise
Access to Large network of Customers in the same field
Personal Quality Service Assurance
Local Area Expert from Telangana & Karnataka

Our Journey

Daewon

1987
Jan 27

1987

Mr. Madan Kumar, the founder of Clarity Enterprises, began working as a Sales Man at Suri Engineers Pvt. Ltd., where he understood each and every aspect of the rice milling equipment the company was manufacturing.

1994
Nov 27

1994

He then joined Mill More as the regional manager for sales in the Telangana region, as a parboiling machine supplier, unknowingly selling his very first Thermax Boiler.

1999
Jan 27

1999

With the thoughts of delivering quality service to customers, Mr. Madan had come out of Mill More and established “Clarity Enterprises”, and took Mill More as his agency and delivered his first services to them. Thermax took note of his standing in the market, and coupled with his appreciation for their product made Mr. Madan a channel partner for Telangana in the rice boiler division. Over the time Mr. Madan received awards for being a long-standing channel partner.

2008
Jan 01

2008

After selling around 300 Thermax boilers from 1999-2008, in the year 2008, we sold the very first Daewon color sorter in all of Telangana to Saptagiri rice mill in Miriyalguda. With more than 10 years of understanding and partnership with Daewon we have managed to sell more than 100 machines across all the regions of Telangana and Karnataka.

2010
Jan 27

2010

Started back in 2010, all our customers using sortex were using second-grade compressors with poor quality of service, which impacted the overall production, and had lead to many service issues. Mr. Madan Kumar believes in “The Bitterness of Poor Quality Remains Long After The Sweetness of Low Price is Forgotten.” which is why he decided to get quality compressors that could help our clients. In this pursuit, we did intense research and decided on Kaeser compressors. When approached, they were impressed by our old stats and gave us the Exclusive Dealership of Telangana. And since then we’ve managed to sell over 200 units of Kaeser compressors, which is a big deal.

2012
Nov 27

2012

Mr. Madan is a multi-task performer and was passionate about expanding his brand into various fields, so he launched “Clarity industries” in the year 2012, where he introduced whiteboards, pinboards, acrylic boards, drawing stands, and plenty of other equipment in the market.

2019
Nov 27

2019

We identified a gap in the market, and understood the market need for Paddy dryers, especially for Raw rice mills. In order to fill this gap, we started our search for quality dryers and have approached MATHARU INDUSTRIES-PUNJAB, and took the dealership. We started selling dryers in Telangana & Andhra Pradesh and sold 3 machines in less than 5 months at Devarakonda, Kollapur & Mydukuru.

To date, we have sold 800+ Thermax boilers, 200+ Daewon color sorters, and 300+ Kaeser compressors.

Mr. Madan Kumar now runs 3 successful businesses simultaneously, of which “Clarity Enterprises” is the major business. He has traveled around the world on many business trips, acquired global exposure and expanded his businesses into various regions. In his success journey, he has gone through many struggles, helped many people and has become a better leader.